In a world where the sanctity of life is increasingly under attack, Seven Weeks Coffee is making a bold stand. Launched in 2021 with a profound mission to “cherish every beating heart,” this pro-life coffee company has remarkably raised almost $300,000 for pregnancy centers nationwide.
Founder Anton Krecic created Seven Weeks Coffee to offer a product that pro-lifers could wholeheartedly support. His commitment to avoid any ties with objectionable practices prevalent in other parts of the coffee industry is commendable. It’s a business model that doesn’t just sell coffee but upholds a principle. The coffee, sourced from the Ethiopian mountains, is named after the milestone of a baby’s heartbeat at seven weeks.
Krecic’s approach to business is steeped in values. He draws inspiration from biblical tithing, setting aside ten percent of each purchase directly to aid smaller pregnancy centers. This strategy is not just about donations; it’s about making a tangible difference in communities. In a recent discussion with the Christian Post, Krecic revealed the company’s impressive trajectory – raising approximately $125,000 in its first year, and equaling that amount in just the subsequent six months. This growth trajectory is as much about the quality of their coffee as it is about the ethos they represent.
The success of Seven Weeks Coffee is also a story of strategic partnerships and endorsements. Aligning with high-profile pro-life personalities like Lila Rose and Allie Beth Stuckey, and collaborating with over 700 pregnancy centers and pro-life organizations, has created a robust network that amplifies their impact. Their affiliate program is not just a business tool; it’s a statement of solidarity with those who work tirelessly for life.
Seven Weeks Coffee’s commitment extends beyond just financial aid. They stand as advocates for pregnancy centers, debunking myths and shining a light on the invaluable services these centers provide. From offering ultrasounds and medical care to adoption referrals and parenting classes, these centers are crucial in supporting low-income women. They offer an alternative path, one that is often obscured by the misleading rhetoric of the left.
In today’s climate, where crisis pregnancy centers face unwarranted hostility and are often the targets of political and physical attacks, companies like Seven Weeks Coffee are a blessing. They are not just selling a product; they are fostering a culture of life, one cup of coffee at a time. Their contributions are a testament to the power of business when it aligns with moral conviction, offering a beacon of hope in challenging times.
